Home buying platform for mortgage brokerages, coming soon
Give every client the playbook usually reserved for agents.
OWND is a white-labelled home buying platform mortgage brokerages give their clients, unlimited, as part of the relationship. AI property and suburb intelligence, a negotiation hub that models real odds, and a guided journey from brief to settlement, all carrying your brand, not ours.
OWND
The problem
Buying a home is one of the largest, highest-stakes purchases most people ever make, and the information asymmetry runs against the buyer from the start.
The agent on the other side of the deal represents the seller, knows the tactics, and has done this hundreds of times. Once finance is approved, most brokerages have no further reason to stay part of that journey, so the client goes quiet until settlement, if they come back at all.
What your clients get
Four tools that change how a purchase actually goes.
Property Intel Report
An AI valuation range with a confidence rating, live comparable sales, and green and red flags pulled directly from the property: block size against comparables, flood overlays, easements, catchments. A conversational AI answers direct questions about that specific property, not a generic article, and a due diligence pack generates automatically from what it finds.
The Negotiation Hub
Model an offer before it is sent: acceptance odds by price, a comparison to fair value, an estimate of competing buyers, a walk-away price, and a generated phone script for the call to the agent.
Suburb Intelligence
A weighted OWND Suburb Score built from capital growth, rental demand, supply pressure, affordability and risk, alongside a five year price trend and live buyer competition data. It is rebuilt automatically as new sales settle, so it is never a static report.
A guided journey, not a listings feed
A buyer confidence score, a scored shortlist weighed against their actual brief, and a week by week mission list, so a client always knows where they are and what is next, from brief through to settlement.
Built for the brokerage
Not just for the client.
"Your brand, your clients. OWND runs the intelligence underneath."
A portfolio view across every client, pipeline by stage (searching, under offer, under contract, settled), funded volume, and a portfolio health score, so the brokerage always knows where their whole book stands, not just one file at a time.
It is deployed entirely under the brokerage's own brand. "Harbourline Finance Group" in these screenshots is a white-labelled instance, not a separate product.
Who this is for
One licence, two audiences.
For mortgage brokerages
A white-labelled platform to license and give to every client, unlimited, as a differentiator and a reason to stay the trusted point of contact through the entire purchase, not just the loan.
For their clients
Every client of the brokerage gets the full platform: property and suburb intelligence, the negotiation hub and journey tracking, at no additional cost to them, for as long as they are a client.
What changes
The outcome.
Brokerages stay part of the client relationship from pre-approval through to settlement, not just the loan moment.
A genuine competitive differentiator in a market where most brokerages compete on rate and speed alone.
Clients who negotiate from real, modelled numbers rather than instinct, reflecting well on the brokerage that gave them the tool.
Fewer surprises at inspection, finance or settlement, because the journey was tracked rather than guessed at.
Be first
Join the OWND waitlist.
Tell us where to reach you and we will get in touch before OWND opens up.
Join the waitlist
Register your interest for an early look at OWND under your brokerage's brand.
Register interest in OWNDQuestions
The questions we get asked first.
Want to talk about OWND before it launches?
Fifteen minutes. No pitch deck. A walkthrough of how it works, so you can picture it in your environment.